Claremont Group Interiors
Branding
A year into my time with Claremont I was asked if we could move away from their old IKEA style guide in favour of a more polished, modern look. This idea came from management after successfully winning a bid for a well-known game developer. The dark aesthetic matched with vibrant colours inspired a new look that represented Claremont better.
There was a sense of confusion with our current brand guidelines that we had to simplify. This resulted in a simpler, modern and easy-to-digest approach to the Claremont Brand, which the company received well.
Shortly after completing the new Brand book Claremont HQ went through a dramatic change. The office was refitted and designed with the brand in mind.
Balanced Workplaces
“We simply cannot ignore wider world issues: inflation, energy uncertainty, global instability, climate change and the shift from state to individual responsibility.”
Claremont's annual Insight Report, 'Balanced Workplaces', focuses on the challenges that organisations face in meeting employee expectations in a post-pandemic world. For this project, I leveraged my 3D skills to create abstract art that complemented certain chapters of the whitepaper. The challenge was to illustrate themes of 'balance' that would support the whitepaper's findings. To achieve this, I used a mixed process of 3D and 2D art for each chapter that perfectly complemented the theme.
To promote the new whitepaper, I also created a wide range of social media assets, including carousels, animations, LinkedIn profile banners, and video content. These assets were tailored to different platforms and designed to grab the audience's attention, generating engagement and interest in the report. As a result, we received positive feedback from both internal and external stakeholders, who praised the visual appeal and quality of the assets.
LinkedIn Engagement
As part of my daily responsibilities in the Marketing department, I am responsible for creating engaging social media content. To boost engagement on LinkedIn and Instagram, I have proposed several ideas, ranging from posts highlighting company growth to promoting upcoming and completed projects.
At Claremont, we place great importance on welcoming new team members and fostering an inclusive culture. To reflect this, I have taken on the task of capturing photography myself and creating a Photoshop template that other team members can use. This template ensures consistency in our 'people' based content posts.
Given Claremont's emphasis on valuing the voices of its staff, I am often assigned the task of creating posts to showcase significant moments or highlight key points.
In addition to creating social media content, I also analyse engagement metrics to assess the effectiveness of our campaigns. By tracking data on post reach, likes, comments, and shares, I identify trends and opportunities for improvement to refine our social media strategy. Our success has not gone unnoticed, as competitors have taken notice and have even borrowed some of our ideas to keep up with us. As a result, it's important that we continue to innovate and stay ahead of the curve, leveraging emerging trends and proactively exploring ways to differentiate ourselves and maintain our competitive edge.
The Destination Office
The Destination Office is the idea of a new role the office must play in the world of hybrid working.
If the office is no longer the everyday destination for work – it must instead become a place sought out for the experiences that can’t be had remotely – namely those rich in face-to-face contact, collaboration and socialisation.
The Destination Office consists of the following workplace settings:
The Forum, The Co-Working Bureau, The Library, The Department Store, The Coffee Shop, The Park, The Academy, The Gallery and The Retreat.
abrdn Case Study
From time to time, our team is called upon to assist in directing a film crew around a newly completed office project. On one such occasion, I travelled from Manchester to Edinburgh to meet with the client in person and tour the office, before devising a detailed plan and structure for the filming day.
To ensure that filming progressed smoothly, we divided the crew into two teams. One team was responsible for capturing B-roll footage, while the other team filmed interviews with key stakeholders.
One project that stood out for me was the abrdn office project. abrdn is a global investment company and asset manager committed to helping our customers achieve their financial goals. In this particular project, we showcased a unique situation where our senior designer and the abrdn client were both closely involved in the design process of the new space. This project was especially rewarding, as it demonstrated our collaborative approach to creating outstanding workplace solutions.
